Raceix partners with Esri to bring situational awareness to marine industry

Marine software solutions company, Raceix has joined forces with location intelligence specialist Esri, through the Esri startup program.

The partnership provides access to Esri ArcGIS technology, enabling Raceix to integrate real-time location, vessel analytics, and geospatial data into the company’s connected BoatingOS operating system for recreational boaters.

Raceix will develop its cloud-based system utilising Esri ArcGIS technology to power new, real-time and pattern of usage insights, which it says will enable it to advance vessel safety, rescue operations, boat maintenance, insurance, ancillary product development, and dealership client services.

“We are excited to partner with Raceix through the Esri Startup Program, supporting their vision to provide customers with an enhanced marine experience. Having a connected vessel that combines crowdsourced data and insights powered by the analytics available through the ArcGIS system will improve many aspects of the boating experience,” says Guy Noll, Esri director of mapping systems.

Raceix CCO, Ross Walker, comments: “We are driving towards a new industry standard that places emphasis on data integrity and the experience that can be built out around a trusted source. It is imperative we build our solutions on a platform that is both market leading and helmed by professionals whose appreciation for safety and location on-water is shared equally.”

“We are delighted to partner with Esri and to be developing a variety of location based products that will provide a paradigm shift for boaters and for the wider industry,” continues Walker. “Having a holistic view of usage patterns, activity prompts and incident reporting can improve product sales, encourage new users into the industry and will allow for smarter allocation of resources in future.”

Through this partnership, BoatingOS will be integrated with Esri’s ArcGIS and other GIS partners as the operating system is being prepared for launch in 2022.