The Wing Group fires up European expansion with new team and UK HQ

The Wing Group, a leader in inflatable boats, life rafts, flotation, dry suits and survival solutions for recreational, commercial and military applications, has established a new global business development and product team in the UK to continue its expansion into European markets.

The Group, which encompasses the brands Wing, Henshaw Inflatables, Patten, Fabtek and Mustang Survival, has already established a strong North American market share and is now expanding into the European market with its portfolio.

The new global business development and product headquarters in the UK will be located at Throope Down in Salisbury, with the global team led by Nigel Parkes, managing director Europe.

Commenting on the new team and headquarters, Andrew Branagh, CEO of the Wing Group, says: “Our company is obsessed with customer intimacy as we profoundly believe it is the key to unlocking truly innovative solutions and product greatness. As we build global marketplace presence, we knew it was imperative to assemble talented teams in the same region and time zone as our strategic partners so that we can serve them better every day.”

Parkes says: “The Wing Group companies have well-established market presence with their product lines in the Americas. Working closely with our Wincanton-based Henshaw Inflatables business, our Throope Down Business Development & Product Team will access and collaborate with the incredible talent of the Mustang Survival Waterlife Studio and the unparalleled engineering force at Wing Inflatables and Patten to deliver immense value for our partners and customers like no other brand in the market.”

The Wing Group will be exhibiting at the METSTRADE Show, Amsterdam, 16-18 November.