In the final part of this series that explores reasons businesses exhibit at shows like boot Düsseldorf and whether it is worth it, MIN catches up with HP Watermakers, Twisted Marine, two of Yanmar’s partnership companies — Vetus and Smartgyro, as well as Quick Group.

Yesterday, MIN unpicked the way in which Greenline Yachts builds lasting connections, how Maxim Yachts is connecting with its target audience, how Saxdor Yachts gathers valuable feedback and why Sunreef Yachts believes boot Düsseldorf is a great environment to present its superyacht philosophy.

Plus, earlier this week, MIN revealed that Aiata’s strategy is to use boot to establish its brand as a global player, while Cantieri Aschenez is all about connecting with less accessible markets, and Cockwells is pushing further into Europe with its classic ranges.

HP Watermakers uses the show to plan its whole commercial strategy

Gianni Zucco from HP-Watermakers wears a blue shirt and gazes at camera a drinking water dispenser from HP Watermakers

HP Watermakers will be launching its new Genius drinking water dispenser at the show. But that’s not the only reason it’s attending.

“At boot, you can find all the ranges of boats that the market can offer, from the smallest river outboard to a superyacht,” says co-founder of HP Watermakers, Gianni Zucco. “So in such an environment, a company like HP can understand where the industry is going and how fast it is moving. The event venue is well connected with the airport, so we expect lots of customers from all over the world.

“It is the first occasion of the year to plan the whole commercial strategy. It lasts so long that it is even an occasion to sit down with new or existing customers to discuss their needs deeply and how our company can help them fulfil their expectations.

“And, we normally meet and greet our worldwide dealers, their customers, shipyards, and distributors. This kind of show will never end. Customers want to touch the product; they want to be sure that the company that is providing an item or a service is solid, responding to and fulfilling their expectations.” Previously, Zucco told MIN that he very much believes in growth through personal relationships.

That said, Zucco says he’d be really delighted to see “more technical officers of the shipyards discovering how the industry can help them to solve their daily construction issues.”

boot is the perfect arena for a grand reveal, says Twisted Marine

Twisted Scorpion

“There is no better place to host a grand reveal than boot,” says Jake Cronk of Twisted Marine. That’s why the company unveiled its Scorpion 36GT on the first day of the show.

“This will be the first RIB launched following the acquisition of Scorpion in 2024. The Dusseldorf arena has an international audience and guaranteed show period due to it being indoors.”

Those latter points are of prime importance to Cronk. “Industry shows are a great opportunity to be amongst peers of the industry, while being on the podium in front of potential clients. The reality is that these shows are very expensive to exhibit at. Therefore, it is crucial to see a ROI through sales, and leads following the show.”

With that in mind, Cronk says Scorpion has two main objectives.

“Firstly, we are looking to introduce Twisted to the Scorpion audience and wider marine industry to grow brand awareness. Secondly, sales and leads. We have a fantastic product and believe our RIBs have the best performance hulls on the market.”

Cronk is also keen to mention that with boot being close to the airport, its also been able to bring its automotive products along for VIP chauffeuring in a Twisted Defender. “We are a lifestyle and luxury brand by nature, with a passion for performance,” he concludes.

Connecting with customers and partners makes show for Yanmar partner brands, Vetus and Smartgyro

Pieter Feenstra Smartgyro in dark blue jacket smiles at camera Sander Gesink Vetus looks at camera.

Brands from Yanmar’s recreational marine business unit – including Yanmar, Vetus, Smartgyro, Maxwell and Flexofold share space at the show.

Sander Gesink, marketing director at Vetus (pictured right) is looking forward to showcasing the latest systems and connecting with key partners and customers in Düsseldorf. He calls boot a key show to start a busy year.

“boot Düsseldorf is not only a fantastic opportunity for Smartgyro to connect with customers, partners, and the wider marine industry but also the first international show of the year where we reconnect with many of our dealers and distributors,” says Pieter Feenstra, sales director for North Europe, APAC and the Americas (pictured left). “It’s a chance to catch up, strengthen relationships, and share updates. Our presence underscores our unwavering commitment to innovation and our synergy with the Yanmar Group. We look forward to showcasing how our solutions seamlessly integrate with other onboard systems to enhance the boating experience.”

Taking the market’s pulse is a core fundamental of trade shows, says Quick Group, as it looks to expand in Northern Europe

Chiara Marzucco from the Quick Group in front of a display Quick Group stand at boot Dusseldorf in 2024 showcasing products

“Trade shows give us a sense of the market’s pulse,” says Chiara Marzucco, chief marketing officer of Quick Group. “It’s vital to speak with a wide range of people – not just end customers or OEMs, but also competitors and colleagues. Connecting the dots provides a clear vision. On the product side, trade shows are crucial to understand unmet market needs and anticipate them.”

boot is a very important trade show for Quick Group. “The Northern European market is strategic for the entire Quick Group, not only because of the presence of international partners but also for the significant opportunities for expansion.”

Marzucco’s hoping to see sustainability mobility as a key theme throughout the show (Quick has been developing its sustainability across the group). She says the group is a pioneer with Xenta steering systems. “We’ve completed many tailor-made installations for shipyards like Frauscher (in collaboration with Porsche), Sanlorenzo, Ferretti, and many others.”

The group presented all its brands on a single stand (hall 10 / A60). The idea is to give both end customers and OEMs the opportunity to see and learn more about the entire MC2 stabilisation range, the Xenta steering systems, marine equipment, including the new Olympic anchor (Quick Nautical Equipment), the latest innovations in Quick Marine Lighting, access systems, and hatches by Nemo – including the new Airlock pantograph door. Motion systems such as ladders, gangways, retractable mooring systems, and furnishings by Sanguineti will also be on display.

The show also offers the opportunity for Quick to talk to people about the significant changes the company’s been through over the past year and a half.

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