SailGP partners with plant-based meat provider
SailGP is teaming up with Beyond Meat®, making it the official plant-based meat partner for the Great Britain Sail Grand Prix in Plymouth, UK on July 17-18, 2021.
Beyond Meat says it’s bringing its products to athletes, fans, and guests at the Great Britain Sail Grand Prix to show how consumers can eat non-meat products, without compromising on taste, a balanced lifestyle, or the environment. This, SailGP says, comes as part of its aim to become the most sustainable global sport in the world.
In a recently published report by the UK Climate Change Committee (CCC) it was recommended that people should be asked to eat 20% less meat and dairy produce by 2030, and 35% less by 2050, if the UK wants to meet its net zero emissions target by 2050. This small change would help cut greenhouse gases and free up land for storing carbon.
Beyond Meat says its plant-based products positively impact key global sustainability issues, including constraints on natural resources. According to the University of Michigan’s 2018 Life Cycle Assessment, the original Beyond Burger®, when compared to producing a ¼ lb. standard U.S. 80/20 beef burger, uses 99% less water, 93% less land, requires 46% less energy, and generates 90% fewer greenhouse gas emissions.
Fiona Morgan, director of purpose and impact at SailGP says: “There are huge benefits of a more plant-based diet for nutrition and of course for a better planet to help mitigate climate change. At SailGP, we remove more carbon than our footprint, with a 55 percent target reduction (based on science) by 2025 and we are already climate positive, taking responsibility for our league and putting actions in place across the board. Race for the Future is accelerating change and working with Beyond Meat as the official plant-based meat provider of SailGP in Plymouth is a perfect partnership to do this.”
“Beyond Meat is delighted to be the official plant-based meat partner for the upcoming Great Britain Sail Grand Prix event which shares our core brand value of sustainability,” says Bram Meijer, Beyond Meat’s regional marketing director for EMEA. “In Plymouth, SailGP teams, world-class attendees and fans will have the opportunity to try Beyond Meat’s iconic Beyond Burger® and fan favourite Beyond Sausage® without having to compromise on taste or the environment.”
Beyond Meat will be serving samples of Beyond Burgers and Beyond Sausages in the official spectator area on Plymouth Hoe from July 17-18.
Beyond Meat products will also be served to SailGP’s world-class athletes, and VIP guests in the Adrenaline Lounge and in the media centre.
