Sport Environment launches Blue Electric, the new UK dealer for ePropulsion

Sport Environment, the sports marketing company founded by triple round-the-world yachtsman Conrad Humphreys (pictured), has announced the launch of Blue Electric, a new marine technology start-up providing electric propulsion solutions and products to the marine leisure and recreation market.

Sport Environment was started in 2001 and has been involved with several high-tech sailing projects including managing Motorola’s global sponsorship of the 2004-5 Vendee Globe Race campaign, and working with brands such as LG and UK mobile device manufacturer, Bullitt Group, on its sport and environment programmes, focusing particularly on efficient use of renewable energy. It is currently providing the on-water operational support for the Great Britain SailGP event in Plymouth.

“I’m thrilled to announce Blue Electric, the new high-tech division of Sport Environment,” says Conrad Humphreys, managing director of Sport Environment. “Our focus will be to help our customers transition to electric propulsion and cleaner technologies that support and protect our blue environment.”

Blue Electric is also the new UK dealer for ePropulsion, which manufactures electric marine drive systems and whose aim is to provide a premium boating experience together with a clean, sustainable, eco-friendly environment for marine life.

“I’m delighted to join ePropulsion UK as a new dealer in Plymouth, Britain’s Ocean City,” continues Humphreys. “ePropulsion is not just the global leader in electric drives for boats, they are also a company with a desire to transform the way we interact with water and the marine life that it contains.”

Steve Bruce, managing director of ePropulsion UK, adds: “We are delighted to welcome Conrad and Blue Electric to our rapidly expanding network of dealers who are committed to making a difference. And we share his mission to help people enjoy a better boating experience and become better custodians of our planet.

“Since we met at Plymouth’s inaugural Green Tech Boat Show, I’ve been inspired by the blend of community and commercial projects Conrad is involved in and his passion for protecting and improving the environment. We’re all looking forward to an exciting journey working together.”